Crowd enjoying a live music performance under red stage lights

One coordinated strategy

Local narratives, global impact.

Red Pony is a trans-Pacific strategic partner specializing in global campaign execution. We connect radio, streaming, and club ecosystems to build momentum in key markets—and ensure it scales internationally.

Work with us

What we do

Elevating global music STORIES

Build from the ground up—begin with key markets, then scale.

01

Strategic Consultancy

Distro & marketing, integrated promotions, and release lifecycle roadmaps.

02

Radio Promotion

US Dance, Mixshow, AAA; Aus national and independent; global specialist radio.

03

Club & DJ Network

Global DJ servicing, tastemaker outreach, and club promotion strategy.

04

Streaming & DSP

Playlist strategy & pitching, US DSP promotion, and territory growth.

05

PR & Media

Tastemaker narrative & PR, artist positioning, and narrative development.

Recent projects

Global campaigns. Measurable impact.

Campaign proof across radio, streaming, club culture, and the markets that matter.

Ninajirachi campaign visual

‘I Love My Computer’

[NLV Records]

Ninajirachi

3000+ US radio spins. Sold out US regional tour. Secured Coachella 2026 and 3 ARIA Award wins.

Shouse campaign visual

‘Collective Ecstacy’

[One Love]

Shouse

7000+ plays across 500+ radio stations in the Americas.

ANOTR campaign visual

‘Talk To You’

[co:brand]

ANOTR

#1 WARM Global Dance Airplay Chart — 20 consecutive weeks.

Weska campaign visual

‘House It Up’

[Physical Presents]

Weska

Tastemaker support from Diplo, Dom Dolla, and Adam Beyer. DJ mix show airplay from R3hab, Martin Garrix, Skytech, Nicky Romero, Silver Panda and more.

Our partners

Trusted partners, worldwide

AnimaliabitbirdBoom Recordscercleco:brandDominoMaison ArtsMedium Rare RecordingsNeed2FreekNLV RecordsOne LovePhysical PresentsRCASiona RecordsSweat It OutThe OrchardTMRWToolroomUndamentoUniversal Music GroupUPPERGROUNDVerveWhen The Stars Align

Let’s work together

Ready to move the narrative?

Bring the release, the ambition, and the market question. We’ll build the signal path.

Contact Red Pony